Best Times to Go Live on TikTok

Live streaming on TikTok is more than just hitting the “Go Live” button—it’s about reaching your audience at the right time, when they’re most likely to be online and engaging. Choosing the best time to go live on TikTok is crucial, especially if you’re a live content creator hoping to connect with a global live streaming community. In this blog, we’ll discuss optimal times to go live, why timing matters and tips for refining your live streaming skills to keep your viewers engaged.

Whether you’re a seasoned live streamer on different social platforms or a beginner planning your first TikTok live session, these insights will help you make the most of every broadcast.

Why Does Timing Matter for TikTok Live?

Timing of your live stream plays a big role in boosting your visibility and engagement. When you’re streaming during peak hours, there’s a higher chance that users will notice your live broadcast, interact with your content and share it within the creator community. Since TikTok’s algorithm tends to favor live sessions that generate a lot of activity, you’re more likely to reach a broader audience by streaming at times when people are actively browsing the app.

Moreover, with the rise of creator networks and the growing live streaming community on TikTok, only the best agency for live streamers can elevate your live streaming career as there’s a lot of competition. Knowing the right time to go live can help you stand out in the crowd, attracting viewers who are most interested in what you have to offer

When is the Best Time to Go Live on TikTok?

The optimal time for live streaming on TikTok varies based on your target audience’s location, age group and typical online behavior. However, certain general time frames have proven to work well for most live content creators across the globe.

Weekday Afternoons (12 PM - 3 PM)

Streaming in the early afternoon, especially on weekdays, can help you reach people during their lunch breaks or as they take a mid-day social media scroll. This time works particularly well if your audience is a mix of students, professionals or stay-at-home parents.

Evening (7 PM - 10 PM)

This time slot is a classic. Most people are off work or school, making them more likely to engage with live streams. Evening broadcasts often bring in high engagement rates as users unwind, chat and explore new content.

Late Night (10 PM - 12 AM)

If you’re targeting an audience that enjoys late-night browsing, this time slot can be beneficial. Young adults, teenagers and night owls often log into TikTok late at night, creating a lively space for live streamers looking to engage with a vibrant crowd.

Best Times to Stream Based on Audience Location

Your audience’s geographical location can also play a big role in your streaming success. Here’s a breakdown of key time zones and their recommended streaming hours:

• North America (Eastern Standard Time)- Evenings from 7 PM - 10 PM are usually ideal. Mornings around 10 AM - 12 PM can also work for audiences who check social media early.
• Europe (Central European Time)- Afternoons from 2 PM - 5 PM and evenings from 7 PM - 10 PM tend to be prime viewing hours for European viewers.
• Asia (Singapore Time)- Late evenings around 8 PM - 10 PM and late mornings from 10 AM - 12 PM are popular times for users in Asia to tune into TikTok.

Join the TikTok Creator Network for Deeper Insights

For more targeted tips on when to go live, apply to join the TikTok Creator Network for free. By becoming part of this network, you can meet and consult with other creators, learn advanced strategies and receive real-time insights on the best practices for live streaming.

Applying Your Newfound Knowledge to Go Live on TikTok

Going live on TikTok can be an impactful way to connect with your audience, increase your follower base and refine your live streaming skills. Once you’ve found the best time to go live and applied our engagement tips, you’re well on your way to creating a dynamic and memorable TikTok Live experience. Join a live streaming agency or apply to be part of the TikTok Creator Network to enhance your skills further, learn from experts and grow within the live streaming community.

Whether you’re streaming for fun, growing your personal brand or building a community around your content, using these strategies can help you succeed in the competitive world of TikTok Live.

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